Hector Peña Law
Full digital growth system: brand repositioning, website, CRM + automated intake, AI voice, and bilingual ad campaigns.
Overview
Hector Peña Law represents clients across West Texas in personal injury and criminal defense. Before partnering with Spiderbug AI, the firm relied on traditional referrals and local reputation, resulting in inconsistent case flow. The goal was to build a predictable, scalable client acquisition engine. Spiderbug AI implemented a complete digital transformation strategy: brand positioning and messaging, a conversion‑focused bilingual website, a legal CRM with automated intake and follow‑ups, a 24/7 AI Voice Caller for call handling, and high‑performance bilingual advertising campaigns across Google and Facebook.
Technologies Used
The Challenge
Build a predictable case acquisition system for a legal practice previously dependent on referrals, while supporting bilingual audiences and streamlining intake.
Our Solution
Brand Positioning & Website Redesign
Trust‑first, bilingual experience with service‑specific landing pages (18‑wheeler, auto accidents, oilfield injuries) and conversion‑first calls to action.
CRM + Automated Intake
Legal CRM (GoHighLevel) with smart pre‑qualification forms, automated email/SMS follow‑ups, and internal pipelines to track case flow and quality.
AI + Voice Intake
24/7 AI Voice Caller trained on practice specifics to answer calls, collect case info, and route urgent leads—eliminating lost calls and weekend misses.
Advertising Campaigns
High‑intent Google Ads and bilingual Facebook Ads targeting local, high‑value personal injury searches with competitive positioning.
Results
- •Qualified Leads: +500% increase in first 3 months
- •Case Value Pipeline: $500,000+ in projected case value
- •ROI: Client recovered entire investment by Month 2
- •Call Volume: +400% vs previous quarter
- •Conversion Efficiency: ~$127 per high‑value lead
- •Testimonial: “Spiderbug AI changed the growth of my practice. The systems handle everything—this has been a blessing for our team and our clients.”
Project Gallery
Conversion‑focused bilingual legal website
Service‑specific landing page structure
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